Newborn essentials

Gentle from day one.

Soft, safe and snuggly — chosen with love for the littlest ones.

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OEKO-TEX certified Hypoallergenic Organic & gentle Soft careful delivery

Just their size

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Gift bundle

A lovingly curated little box of newborn must-haves — the gentlest welcome to the world.

Organic onesie Plush toy Wash & lotion

Build a box

Set up gentle auto-ship and we deliver the right size, right on time — pause or cancel any time.

1Pick a size 2Choose a rhythm 3Relax

Everything gentle

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Happy little families

★★★★★

So soft on my newborn’s skin — and the auto-ship means we never panic about diapers at 2am.

New parent

★★★★★

The Welcome Baby Box was the sweetest gift — gentle, organic and beautifully wrapped.

Gifting grandma

★★★★★

Everything feels thoughtfully chosen. Hypoallergenic and truly kind to little ones.

Expecting mum