How to Use Digital Cards at Trade Shows and Conferences

Trade shows and conferences are high-value networking opportunities. Every person you meet is a potential client, partner, or referral. The IFC's research on SME finance in emerging marketsIFC's research on SME finance in emerging marketshttps://www.ifc.org/en/topic/financial-institutions/sme-finance identifies in-person events as the top lead generation channel for small businesses in MENA. The question is: how many of those connections actually convert to follow-ups?

With paper cards, most connections are lost. With digital tools, every interaction is captured and actionable.

Pre-Event Setup

1. Update your Scaanme profile with event-specific info (booth number, special offers)
2. Order NFC cards if you don't have them
3. Print QR codes for booth displays
4. Enable event mode for lead capture

During the Event

One-on-one meetings, tap your NFC card against their phone. Your full profile opens in 2 seconds.

Booth visitors, display QR codes on banners. Visitors scan and instantly see your catalog.

Presentations, add your QR code to the last slide.

Lead Capture

Scaanme's event mode captures:

• Name and contact info from visitors who tap/scan
• Timestamp and source (NFC vs QR)
• Notes you add per lead
• Export to CSV or sync with Google Sheets

Post-Event Follow-Up

1. Export your leads within 24 hours
2. Send personalized follow-ups referencing the event
3. Track who opens your digital card after the event via analytics

Comparison: Paper vs Digital at Events