WhatsApp Commerce
WhatsApp commerce is selling through WhatsApp, where customers discover, ask, and order inside the chat instead of a traditional checkout.
WhatsApp commerce, also called conversational commerce, is the practice of running sales through WhatsApp chat, from product questions to order confirmation. It fits MENA buying habits, where trust and negotiation happen in conversation and many shoppers avoid card checkouts. Scaanme supports this with a WhatsApp Store: a browsable catalog whose checkout is a WhatsApp message, with no payment gateway required and zero commission.
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