Wallet Nearby Offer
A nearby offer is the passive twin of a broadcast. Instead of pushing one message to everyone now, you attach your shop location and a short offer to the pass, and each holder is reminded on their phone only when they are physically near you. This guide shows exactly how to set it, what each phone shows, and the limits that keep it from becoming spam.
What a nearby offer is
A nearby offer turns a saved wallet pass into a location reminder. You set your shop location and a short message, and any customer who saved your card to Apple Wallet or Google Wallet gets a lock-screen nudge when they come near your shop — a timely reason to walk in. It lives on the same Broadcast page, right under Your message. Where a broadcast reaches everyone at once, a nearby offer waits and reaches the right person at the right moment: when they are already close.
Be clear on what each phone actually shows, because the two platforms differ. On iPhone the holder sees your exact message — for example *"Visit us today and get 50% off"* — on the lock screen. On Android, Google shows its own standard "you have a pass nearby" reminder; it does not display your custom words, and the holder must have granted location access to the Google Wallet app. Apple and Google decide the trigger distance (roughly 100 meters) — you cannot set an exact number. And only people who saved your card are ever reached; this is not advertising to strangers.
Nearby offer is a premium feature on the same plan gate as Holder Broadcast — the `wallet_broadcast` flag. If you can see the Broadcast composer for a card, the Nearby offer section appears right below it; if you don't see it, it isn't on your plan yet.
Turn it on and set your shop location
Open it. Go to Wallet in your dashboard, tap a card's Broadcast button, and scroll down to the Nearby offer section under Your message.
Switch it on. Tick "Nearby offer is on" to reveal the message field and the location controls.
Set the location. Tap "Use my current location" while you are standing at your shop to capture exact coordinates, or type a latitude and longitude by hand and tap Add. You can add up to 3 locations (useful for multiple branches); each one appears in the list and can be removed.
Write the offer and save
Write it. In the message field, write a short offer worth walking in for — up to 128 characters. Front-load the value: *"Visit us today and get 50% off"* beats *"Hello from us"*. This exact text is what iPhone holders read on their lock screen.
Save. Tap "Save nearby offer" and confirm. ScaanMe stores the offer, updates every saved Apple pass with your location and message, and adds the location to your Google pass. From then on the reminder fires automatically whenever a holder is near — you do not send anything each time.
Update, manage, or turn it off
To change the offer or move the pin, edit the fields and Save again. To stop the reminders, untick "Nearby offer is on" and Save — this clears the geofence from both Apple and Google immediately. Turning it off is always allowed and never counts against your limit, so you can stop the pings at any moment.
The offer is per card. Each card has its own location and message, so a salon card and an event card can point at different places with different deals.
Limits that protect your audience
Like broadcasts, activating or updating a nearby offer is rate-limited so you can't spam holders: 1 update per card per day, 4 per week, and a 60-minute cooldown — counted separately from your message broadcasts. The usage counter ("Today 0/1 · This week 0/4") sits at the top of the section. Turning the offer off is exempt — you can always stop, instantly.
Tips & best practices
Make it worth the interruption. A real discount, a today-only deal, a genuine reason to step in now. A vague *"we're here"* reminder trains holders to ignore you.
Set the pin precisely. Stand at your door and use "Use my current location". The trigger radius is roughly 100 m, so an accurate point matters more than a wide guess.
Remember your Android holders get Google's generic reminder, not your words. So keep the offer's punch inside the pass itself (the card they open) too, not only in the message text.
Refresh it seasonally. A saved pass is a permanent channel; rotating the nearby message keeps it fresh — and it doesn't spend one of your broadcasts.
Frequently asked questions
Do people near my shop who never saved my card get this? No. Only customers who added your card to their wallet are ever reminded. It is a re-engagement tool for your own audience, never ads to strangers.
Can I choose the exact distance? No — Apple and Google control the trigger radius (about 100 m); you can't set a specific number. You control the location, and on iPhone the message text.
Why don't my Android customers see my offer text? Google shows a standard *"pass nearby"* reminder and controls its wording; only Apple displays your exact message. Android holders must also have granted location access to Google Wallet.
How is this different from a broadcast? A broadcast pushes one message to every holder immediately. A nearby offer waits and reminds a holder only when they are physically near your shop. Use a broadcast to announce; use a nearby offer to pull people in when they're close.
I don't see the Nearby offer section — why? It shares the `wallet_broadcast` plan gate with Holder Broadcast. If your plan doesn't include it, the section won't appear. If you can see the Broadcast composer but not Nearby offer, hard-refresh the page.
Does turning it off count against my limit? No. Activating or updating an active offer is limited (1/day, 4/week); turning it off is always allowed and free.