Digital Business Glossary
Clear, bilingual definitions of the key digital identity and WhatsApp commerce terms for the Arab world.
Apple Wallet
The built-in app on iPhone that stores passes like cards, tickets, boarding passes, and coupons.
Arabic-First
Treating Arabic as a true, equal, properly RTL language of the product, not a translation added on top.
Business Card Scanner
A business card scanner photographs a printed card, reads the text on it, and saves the result as a contact instead of you typing it in.
Cash on Delivery
Cash on delivery lets a customer pay for an order in cash when it arrives, instead of paying online first.
Click-to-Chat Link
A click-to-chat link (wa.me) opens a WhatsApp chat with a set number, and can prefill a message, so customers reach you in one tap with no saved contact.
Conversational Commerce
Conversational commerce is selling and supporting customers inside chat apps like WhatsApp instead of a traditional checkout.
CRM (Customer Relationship Management)
A CRM keeps every customer and lead in one place: who they are, where they came from, and what to do next.
Custom Domain
Using your own web address, like yourbrand.com, instead of a shared link under someone else's platform.
Digital Business Card
A digital business card is your contact info, links, and brand on one shareable page you send by tap or QR scan, not a printed card.
Digital Wallet Pass
A card, ticket, or coupon saved inside the phone's Wallet app, reachable in one swipe from the lock screen.
Dynamic QR Code
A dynamic QR code points to a link you can change later, so the same printed code can lead somewhere new without reprinting.
E-Invoice
An e-invoice is a tax invoice created and shared in a structured digital format, now required for many businesses in the Gulf.
Electronic Menu
An electronic menu is your restaurant menu shown on a phone through a QR scan or link, instead of a printed sheet.
Event Lead Capture
Collecting attendee contacts fast at a conference or expo, by badge scan or NFC tap, then exporting them.
Google Business Profile
A Google Business Profile is your free listing on Google Search and Maps that shows your hours, location, photos, and reviews.
Google Review Link
A direct link that opens the write-a-review box for your Google Business Profile in one tap.
Google Wallet
The built-in app on Android phones that stores passes like cards, tickets, and coupons.
Lead Attribution
Identifying the true source of each lead, which channel or link actually brought them to you.
Lead Capture
The act of collecting a prospect's contact details and interest so you can follow up and turn them into a customer.
Lead Scoring
Ranking each lead by how likely and how ready they are to buy, so you know who to contact first.
Link in Bio
A link in bio is a single page bundling all your important links, used in social profiles that allow only one clickable link.
NFC
NFC (near-field communication) is a short-range wireless technology that lets two devices exchange data when tapped close together.
NFC Business Card
An NFC business card has a wireless chip inside, so tapping it to a phone instantly opens your contacts, links, and profile with no app needed.
NFC Tag
An NFC tag is a small chip that shares a link when a phone taps it, with no app and no battery.
Online Booking System
A tool that lets customers pick and reserve an appointment slot themselves, 24/7, with no back-and-forth.
Payment Link
A payment link is a URL you send a customer that opens a secure page to pay a set amount online.
PWA (Progressive Web App)
A PWA is a website that installs to a phone like an app, with its own home-screen icon and full-screen view, and no App Store or download.
QR Code
A QR code is a scannable square that opens a web link from any phone camera, turning any surface into a one-tap doorway to your business.
QR Menu
A QR menu opens a restaurant's menu on the diner's phone via a scanned code, so it can be updated instantly without reprinting.
RTL (Right-to-Left)
The writing direction of Arabic and Hebrew, where text, layout, and interface flow from right to left.
Smart Business Card
A smart business card is a digital or NFC card that shares your full profile with a tap or scan, and updates instantly without reprinting.
Table Ordering
Table ordering lets diners scan a QR at their table to view the menu and place an order from their own phone.
vCard
A vCard is a standard digital contact file (.vcf) that saves a name, phone, email, and other details straight into a phone's contacts.
WhatsApp Broadcast
A WhatsApp broadcast sends one message to many contacts at once, where each person receives it as a private chat.
WhatsApp Business API
The WhatsApp Business API is the programmatic channel large businesses use to send WhatsApp messages at scale, separate from the free app.
WhatsApp Catalog
A WhatsApp catalog is a list of your products shown inside WhatsApp so customers can browse prices and details in the chat.
WhatsApp Commerce
WhatsApp commerce is selling through WhatsApp, where customers discover, ask, and order inside the chat instead of a traditional checkout.
WhatsApp Store
A WhatsApp store is a browsable product catalog whose checkout is a ready-to-send WhatsApp message, with no card page, app, or payment gateway.
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